If you’re looking for a fast-acting strategy to attract new patients, then PPC (pay-per-click) ads are an excellent option.
Using dental PPC ads, you quickly attract more leads and improve website traffic as well as the overall exposure of your dental practice.
However, to see results from PPC ads, you need effective ads and a sound strategy. Trying to run an ad campaign without quality ads is a waste of time and money.
How can you create high-converting PPC ads for your dental office?
Keep reading to learn more.
Setting Up Dental PPC Ads
Creating the ads is important, but you need a solid foundation to work from. Here are some steps to nail down before crafting your ads:
- Create a dental website if you do not yet have one.
- Re-design or update your website based on dental SEO strategies and design trends.
- Plan your budget and ad bidding strategy.
- Determine which channel(s) to focus ads on. For most dental practices, Google and Facebook are solid starting points.
- Set up ad analysis and tracking.
Tips for Effective Dental PPC Ads
After setting up your dental PPC plan, it’s time to create some winning ads! Here are some helpful tips:
- Incorporate the dental keywords naturally.
- Focus on specific, location-based keywords. Rather than “New York dental office”, try “dental cleanings in Manhattan, New York.”
- Evaluate the competition. Look at the current ads for the keywords you are targeting and see how you can edge out the competition.
- Be concise. Ad copy must be short but compelling.
- Include a clear, relevant CTA in all ads.
- Test out different images, CTAs, or text options using A/B testing.
Professional PPC for Dentists
The tips above are all incredibly helpful, but executing an effective dental PPC strategy is still quite a challenge. Your focus is your dental office and patients, not marketing afterall.
That’s why turning to a dental marketing expert can be so helpful. Our team at Dental Coaching Company is here to help with all of your dental marketing needs including PPC for dentists. We’ll leverage our expertise to help you craft and implement an effective PPC strategy.
Learn more about how we can help your dental practice with our PPC for dentists services. Book your free consultation today.