The end of the year is a make-or-break time for dentists.
Dr. Ben wanted a successful end-of-the-year for his dental office.
He had just one problem. None of his previous marketing strategies made a dent.
Dr. Ben knew how important the last quarter of the year was, but he was struggling to get patients booked. He tried a ton of different paid marketing options, but nothing had an impact.
But the great news is that a solution was waiting for him.
In just 10 hours, we helped Dr. Ben book 67 appointments.
How?
Keep reading.
Reminder for Dental Insurance Benefits
For Dr. Ben’s year-end strategy, we focused on reminding patients of their dental insurance benefits. This simple strategy made a huge difference.
It worked because patients have to use their dental insurance benefits by the end of the year or they will lose them.
We didn’t have to force any scarcity rhetoric. All we did was focus on the truth about dental insurance. A simple reminder was all it took.
The Reminder Campaign
We began his campaign on October 30th at 10:00 am. For the campaign, a text message was sent to his full list of patients as part of the dental practice management strategy.
It didn’t take long to start seeing results. Every 20 seconds, messages came in.
In less than 24 hours, we received 323 texts and 37 phone calls. The next day, another 57 messages and 3 phone calls came in.
Booking Appointments
This campaign successfully re-engaged many patients. It generated hundreds of responses, which meant hundreds of opportunities to book appointments.
Our goal wasn’t just patient engagement. Those texts and phone calls resulted in 67 appointments booked in 10 hours.
Dr. Ben’s Good Problem
All of these new appointments gave Dr. Ben a (wonderful) problem.
He had to then handle all of the new appointments.
Before the campaign, we spoke with him about hiring another receptionist to help. In reality, Dr. Ben was skeptical of the results we could generate. We understand where he’s coming from, because all of his previous marketing companies failed him.
He was shocked by the impressive results of our campaign and could certainly see why we’d suggested adding another receptionist. Dr. Ben was thrilled to grow his dental practice with our help, leveraging our comprehensive services in SEO for dentists and PPC for dentists
Here’s a testimonial he shared with us.
What about your team?
Can you manage over 300 responses in a day?
If you’re ready to have this great problem of a ton of new appointments, then reach out to our team. Contact us to schedule your free 15-minute call to find out how we can help your dental team.
