Paid marketing is something many dentists have tried.
However, paying money doesn’t mean you’ll get results.
This can be extremely frustrating when you hire a supposed “marketing expert” that isn’t able to help you grow your dental practice.
We hear this from a lot of dental clients. There are a few key reasons why they haven’t gotten the results they deserved:
They tried a DIY method. Google makes paid marketing seem easy, but it’s not as simple as it may seem. Without expertise, you’ll struggle to see results for your business.
They hired a marketing company that left them in the dark. Do you know how the “marketing experts” will be using the money you’re paying them to grow your dental practice? If not, it’s a huge red flag.
Lack of reporting. It’s great to find a marketing team you trust, but business is not about trust. You need to see the results to know how to adjust your spend and process. The best marketing companies show the numbers and walk you through the progress.
All of these reasons were true for our client Dr. Michelle. She spent endless hours and a year’s worth of marketing expenses without seeing the results.
Finally, she found a team who could truly help her. Within the first couple of months, we helped Dr. Michelle generate new patients for less than $25.
How were we able to do that?
Understanding the Numbers
When it comes to successful advertising, numbers are key. You must understand and track all key metrics. Evaluate them each week to assess progress and evaluate adjustments.
Check out the table below as an example.
Which metric do you need to track?
- Clicks: The number of website clicks your Google Ads generated.
- With a $511.13 ad spend, we helped Dr. Michelle generated 160 clicks.
- Impressions: How many Google Ads are displayed to people searching for the service in your area?
- Dr. Michelle earned 6184
- Conversions: The number of appointment bookings and phone calls generated from ads.
- 26 people reached out for Dr. Michelle.
- Cost per Conversion: The average cost per appointment request/ call.
- $19.66 cost of conversion for Dr. Michelle
Which of these metrics matters most? While they’re all important, the key is the Average Cost Per New Patient, especially when paired with effective dental marketing and SEO for dentists strategies.
Average Cost Per New Patient
For Dr. Michelle, we were able to achieve an excellent cost per conversion.
Of the 26 appointment requests/ calls, 21 booked appointments. This makes her average cost per new patient $24.34.
The table below shows some other helpful stats for her monthly progress of paid dental marketing, supporting insights during the dental practice transition process.
Read more: Tips for High-Converting Dental PPC Ads
PPC Ads for Dentists
How do your PPC ad metrics look? Have you still been waiting to include ads in your strategy?
It’s time to make the best change for your dental office.
Regardless of the size of your dental practice, we are here to help. It doesn’t matter if you’ve done marketing ever before, our proven system works for all dental practices. With our team, you get a clear, results-driven marketing strategy for your paid ads.
Dental coaching is here to help grow your dental practice now. Book your free breakthrough call to find out exactly how you can acquire new patients for under $25 each. Contact us to get started today.
