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Tips for High-Converting Dental PPC Ads

Setting Up Dental PPC Ads

If you’re looking for a fast-acting strategy to attract new patients, then PPC (pay-per-click) ads are an excellent option.

 

Using dental PPC ads, you quickly attract more leads and improve website traffic as well as the overall exposure of your dental practice.

 

However, to see results from PPC ads, you need effective ads and a sound strategy. Trying to run an ad campaign without quality ads is a waste of time and money.

 

How can you create high-converting PPC ads for your dental office?

 

Keep reading to learn more.

Setting Up Dental PPC Ads

Creating the ads is important, but you need a solid foundation to work from. Here are some steps to nail down before crafting your ads:

 

  • Create a dental website if you do not yet have one.
  • Re-design or update your website based on dental SEO strategies and design trends.
  • Plan your budget and ad bidding strategy.
  • Determine which channel(s) to focus ads on. For most dental practices, Google and Facebook are solid starting points.
  • Set up ad analysis and tracking.

Tips for Effective Dental PPC Ads

After setting up your dental PPC plan, it’s time to create some winning ads! Here are some helpful tips:

 

  • Incorporate the dental keywords naturally.
  • Focus on specific, location-based keywords. Rather than “New York dental office”, try “dental cleanings in Manhattan, New York.”
  • Evaluate the competition. Look at the current ads for the keywords you are targeting and see how you can edge out the competition.
  • Be concise. Ad copy must be short but compelling.
  • Include a clear, relevant CTA in all ads.
  • Test out different images, CTAs, or text options using A/B testing.

 

Professional PPC for Dentists

The tips above are all incredibly helpful, but executing an effective dental PPC strategy is still quite a challenge. Your focus is your dental office and patients, not marketing afterall.

 

That’s why turning to a dental marketing expert can be so helpful. Our team at Dental Coaching Company is here to help with all of your dental marketing needs including PPC for dentists. We’ll leverage our expertise to help you craft and implement an effective PPC strategy.

 

Learn more about how we can help your dental practice with our PPC for dentists services. Book your free consultation today.

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Let’s dive into some real results we’ve helped dental practices achieve through our dental marketing services.

Check out the case studies from clients who worked directly with our dental marketing firm.
What is The Price of Dental SEO?

What is The Price of Dental SEO?

August 15, 2023

The best way to improve the organic reach of your website is with SEO (search engine optimization). A sound SEO strategy will help you rank higher for relevant search terms, therefore getting your dental practice in front of more patients. Undoubtedly, this is desirable for all dental practices. But one consideration holds many back: the cost of dental SEO. How

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Setting Up Dental PPC Ads

Tips for High-Converting Dental PPC Ads

August 8, 2023

If you’re looking for a fast-acting strategy to attract new patients, then PPC (pay-per-click) ads are an excellent option. Using dental PPC ads, you quickly attract more leads and improve website traffic as well as the overall exposure of your dental practice. However, to see results from PPC ads, you need effective ads and a sound strategy. Trying to run

Read More »
How to Choose the Best Dental Marketing Agency

How to Choose the Best Dental Marketing Agency

July 12, 2023

Online visibility is critical for modern dental practices, as the internet is the first place most people turn to when looking for dental services.   One of the best ways to increase your online presence and generate more leads is to partner with an experienced dental marketing agency.   However, choosing the right dental marketing company can be a huge

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testimonials

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We’ve helped real dental practice owners, but you don’t have to just take our word for it. Take theirs. Listen to their real experiences with Dental Coaching Company below.

Dr. Aaron Strickland, Columbus, IN

Dr. Aaron Strickland, Columbus, IN

Dr. Aaron Strickland, Columbus, IN

Dr. Aaron Strickland, Columbus, IN

Dr. Aaron Strickland, Columbus, IN

Dr. Aaron Strickland, Columbus, IN

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Patrick Kelly
Patrick Kelly
Fort Street Dentistry
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I’ve used Kelly and Anna for probably 15 years. Highly recommended for any office at any level. They are good people and know their stuff. Every time he leaves I feel like Tony Robbins just left and everyone is reenergized and fired up. His ability to control dialogue and get the worst patient to see things our way is unmatched by anyone I’ve heard over my long career - and I’ve heard many!
Aisha Olivia
Aisha Olivia
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I previously worked with a group that took a different approach which caused burnout and turn over. I was doing things wrong when a friend suggested I reach out to Kelly. Change can be hard but once we did we excelled and have been consistently seeing growth. Growth as far as my staff, myself as a doctor, and of course the practice. We are working smarter, not harder. I highly recommend Schwartz Consulting!
Paul Schmude
Paul Schmude
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One of the best career decisions my partners and I ever made was bringing Kelly and Anna into our office. We started working with them about five years ago, and they have had a tremendously positive impact on our office as a whole. Our practice is far healthier financially as a result, but more important, it’s ultimately allowed us to offer better care to our patients, and that’s why we’re all doing this to begin with. Thank you, guys!
April Rhodes
April Rhodes
Heck Family Dentistry
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If you want to see practice growth but don’t know how, Kelly can help! Kelly is a systems guy and has multiple systems he can put in place to help you see the growth. He will easily help you to learn to use your practice data when making decisions.
Calla Scott
Calla Scott
Lapeer Dental Centre
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It is amazing how much Kelly and Anna not only care about our success but about the people who make up our office as well. They have helped our office reach new goals, surpass our highest expectations, and be more accountable for what happens inside our office walls.
Daniel Binkowski
Daniel Binkowski
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Kelly and his wife are a great team. We looked at several consultants and decided to go with Kelly after numerous discussions with clients of his that ranged anywhere from 6 months into his program to 20+ years of continual use of his program through multiple practices.
Weston Lunsford
Weston Lunsford
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Absolutley love Schwartz consulting. They start by evaluating data so that they have a clear approach as to what the strengths and weaknesses are in the practice. They then dive into building upon the strengths and guide the team through improving in the areas of weaknesses. I’ve seen incredible results from their methods and highly recommend them to any practice at any level!!
Jennie Shores
Jennie Shores
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It's been a great experience working with Kelly & Anna. They not only help you identify any problems/issues you may be having but also give you the tools to correct them. I personally love their down to earth, no nonsense attitude. We definitely had fun working with them the past couple of days but more importantly feel it was VERY beneficial for our office!
Candy Dalton-Van Nort
Candy Dalton-Van Nort
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If you’d like to take your practice to the next level you need Schwartz Consulting Group to get you there. Their guidance and techniques are proven and so easy implement its seamless! Give them a call, you’ll be glad you did!
Enas Nimri-Yammine
Enas Nimri-Yammine
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What an amazing company. They are already turning my practice around and it’s only been 2 months. They’re always available to speak and truly care. Can’t say enough good things about them.
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