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Tips for High-Converting Dental PPC Ads

PPC Growth Chart Showing Increasing Performance

If you’re looking for a fast-acting strategy to attract new patients, then PPC (pay-per-click) ads are an excellent option.

Using dental PPC ads, you quickly attract more leads and improve website traffic as well as the overall exposure of your dental practice.

However, to see results from PPC ads, you need effective ads and a sound strategy. Trying to run an ad campaign without quality ads is a waste of time and money.

How can you create high-converting PPC ads for your dental office?

Keep reading to learn more.

Setting Up Dental PPC Ads

Creating the ads is important, but you need a solid foundation to work from. Here are some steps to nail down before crafting your ads:

  • Create a dental website if you do not yet have one.
  • Re-design or update your website based on dental SEO strategies and design trends.
  • Plan your budget and ad bidding strategy.
  • Determine which channel(s) to focus ads on. For most dental practices, Google and Facebook are solid starting points.
  • Set up ad analysis and tracking.

Tips for Effective Dental PPC Ads

After setting up your dental PPC plan, it’s time to create some winning ads! Here are some helpful tips:

  • Incorporate the dental keywords naturally.
  • Focus on specific, location-based keywords. Rather than “New York dental office”, try “dental cleanings in Manhattan, New York.”
  • Evaluate the competition. Look at the current ads for the keywords you are targeting and see how you can edge out the competition.
  • Be concise. Ad copy must be short but compelling.
  • Include a clear, relevant CTA in all ads.
  • Test out different images, CTAs, or text options using A/B testing.

Professional PPC for Dentists

The tips above are all incredibly helpful, but executing an effective dental PPC strategy is still quite a challenge. Your focus is your dental office and patients, not marketing afterall.

That’s why turning to a dental marketing expert can be so helpful. Our team at Dental Coaching Company is here to help with all of your dental marketing needs including PPC for dentists. We’ll leverage our expertise to help you craft and implement an effective PPC strategy.

Learn more about how we can help your dental practice with our PPC for dentists services. Book your free consultation today.

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Read On For Real Reviews From Dental Coaching Company Clients.

We’ve helped real dental practice owners, but you don’t have to just take our word for it. Take theirs. Listen to their real experiences with Dental Coaching Company below. 

They’re always available to speak and truly care

What an amazing company. They are already turning my practice around and it’s only been 2 months. They’re always available to speak and truly care. Can’t say enough good things about them.
Hope

Enas Nimri-Yammine

Their guidance and techniques are proven

If you’d like to take your practice to the next level you need Kelly and Ana. Their guidance and techniques are proven and so easy implement its seamless! Give them a call, you’ll be glad you did!
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Candy Dalton-Van Nort

We definitely had fun working with them

It’s been a great experience working with Kelly & Anna. They not only help you identify any problems/issues you may be having but also give you the tools to correct them. I personally love their down to earth, no nonsense attitude. We definitely had fun working with them the past couple of days but more importantly feel it was VERY beneficial for our office!
Jennie Shores

Jennie Shores

I’ve seen incredible results from their methods

Absolutley love Schwartz consulting. They start by evaluating data so that they have a clear approach as to what the strengths and weaknesses are in the practice. They then dive into building upon the strengths and guide the team through improving in the areas of weaknesses. I’ve seen incredible results from their methods and highly recommend them to any practice at any level!!
Weston Lunsford

Weston Lunsford

Kelly and his wife are a great team

Kelly and his wife are a great team. We looked at several consultants and decided to go with Kelly after numerous discussions with clients of his that ranged anywhere from 6 months into his program to 20+ years of continual use of his program through multiple practices.
Daniel Binkowski

Daniel Binkowski

Tremendously positive impact on our office as a whole

One of the best career decisions my partners and I ever made was bringing Kelly and Anna into our office. We started working with them about five years ago, and they have had a tremendously positive impact on our office as a whole. Our practice is far healthier financially as a result, but more important, it’s ultimately allowed us to offer better care to our patients, and that’s why we’re all doing this to begin with. Thank you, guys!
Paul Schmude

Paul Schmude

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