The best way to improve the organic reach of your website is with SEO (search engine optimization). A sound SEO strategy will help you rank higher for relevant search terms, therefore getting your dental practice in front of more patients.
Undoubtedly, this is desirable for all dental practices.
But one consideration holds many back: the cost of dental SEO.
How much should dental SEO cost?
The reality is that SEO is an investment, especially if you want a quality strategy. Yet, there are tons of “dental marketing experts” out there charging way too much without getting you any results.
Let’s break down what you can expect for dental SEO cost.
Things That Impact the Cost of Dental SEO
Several factors will influence the cost of dental SEO services including:
- Competition: Targeting very competitive keywords in a saturated market (big city) is more expensive.
- Timeline: How quickly do you want to improve certain keywords? An aggressive strategy is more expensive.
- Your website: Do you have a dental website already? Was it designed with best practices for technical SEO and user-friendly design?
- In-house contribution: Are you expecting to outsource all aspects of SEO? This will save you time, but it will cost more. If your team writes/publishes your own content, this may bring the cost down.
Price vs. Value
When considering the cost of dental SEO, you cannot only look at the price. You must also look at the value you gain.
It can certainly be hard to know beforehand how valuable an SEO company will be. That’s why they should be able to show you case studies and stats from current clients. Based on your current practice and targets, they should be able to outline the value they can bring to your dental practice.
Quality Dental SEO Services
The cost of dental SEO will vary depending on your needs and goals. It’s entirely possible to find both affordable and high quality dental SEO experts.
Price often holds dental practice owners back from starting SEO, and is a main driver for their choice in partners. However, always keep in mind that extremely low quotes tend to suggest low-quality service. Some companies that offer extremely low prices may even use illegal strategies. At the same time, a high price does not guarantee great quality.
For the best balance of quality and affordability, choose the experts at The Dental Consulting Company for your dental SEO services. We will provide you with a detailed explanation of our SEO strategies and how we can specifically assist your practice.
Learn more today by scheduling your free consultation!
